On discovering my audience demographic

I’ve often written that my ideal demographic seems to be people above the age of seventy. This is an unusual position for a spoken word artist to be in. Most of my contemporaries are edgy and youthful and perform poems about social issues with anger and verve and bravery. And as a result they are feted by audiences and social media, and their videos go viral, and they are surrounded by youthful acolytes and admirers. This is fantastic, of course, and I would do anything to have a similar audience. However, the gigs where I have gone down the best have generally been to those of . . Well . . Octogenarians.

The good thing about this is that these are usually people who have disposable income and want to buy books as a result. They have the money to buy the books and the time to read them. The bad thing about this is, most of them aren’t on social media. So this means that they are not exactly likely to go searching for me on the web after a gig. As a result I rely on word of mouth.

I also tackle social issues, of course, using the medium of comedy poetry. I was chatting to a comedian on Monday night and he laughed when I told him that I saw myself as a safe LGBT poet for a straight audience. But I wasn’t joking. I’ve done LGBT gigs and while they’ve gone ok, the biggest reaction always comes from straight audiences. It’s rather satisfying to be quietly subversive, slyly introducing concepts such as gay rights and representation of minorities through the medium of comedy poetry to an audience who one would assume to be more conservative in outlook. But not necessarily. I believe that most of the audiences I’ve performed to are open minded and not the stereotypical Daily Mail readers that one might imagine. Except in Tiverton.

So last week I did a variety show at a theatre in Brixham. It was great to have a big stage to play around with, greater still to have a huge audience who laughed in all the right places. They loved what I did, and I loved performing to them on a rainy night at a Devon fishing port. The demographic, again, was somewhat mature, which I didn’t realise until I left, as the stage lights were so bright. But it went down a dream and I enjoyed every minute.

This doesn’t mean that I’ve given up performing to young people. I love young audiences, as they do weird things like whooping and clicking their fingers, which when I first heard I thought was an attempt to summon a waiter. And then afterwards they come up and say things like, wow, that was totes amazeballs. But lately I’ve grown to accept and then love the fact that people over a certain age are still up for a laugh and a bit of naughtiness.

Here’s a video of what I got up to

https://youtu.be/CyVrd7Z-X_8

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Author: robertgarnham

Performance and spoken word artist.

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